Tastee's Premium Burgers
Industry: Consumer goods, Food
Project Start: July 2021
Industry: Consumer goods, Food
Project Start: July 2021
Concept
To design a woman-owned, black-owned vegan fast-food restaurant brand that brings clean and healthy eating to the community. Customers can originate from a wide range of ethnic backgrounds and social classes, as the food is not intended to be exclusive or expensive, but will be sourced from local farms and suppliers. This restaurant will promote a sense of place for vegan eaters in the community, especially as there is a lack of representation in vegan food options around.
Desired Outcomes
Successful launch of brand, brand recognition with the community,18-20% profit margin with the first 2.5 years, merger/acquisition or franchising opportunities within 5-8 years of consistent growth.
To design a woman-owned, black-owned vegan fast-food restaurant brand that brings clean and healthy eating to the community. Customers can originate from a wide range of ethnic backgrounds and social classes, as the food is not intended to be exclusive or expensive, but will be sourced from local farms and suppliers. This restaurant will promote a sense of place for vegan eaters in the community, especially as there is a lack of representation in vegan food options around.
Desired Outcomes
Successful launch of brand, brand recognition with the community,18-20% profit margin with the first 2.5 years, merger/acquisition or franchising opportunities within 5-8 years of consistent growth.
